On her website, digital content is structured to build confidence. And with a focus on personal care, each t-shirt and container of shower gel, lotion, and lip balm offer words of encouragement.

"On the back of the label, it reinforces girls, telling her that she’s beautiful and smart, so those messages are there so that she feels seen and she can see herself," Robinson said.

As a Black brand that's part of the start-up ecosystem in Minnesota, Robinson says inclusion is key.

"In addition to me being Black and the experience from a cultural standpoint - the cues that I take be it from music, entertainment, fashion, all of those things that make me - helps me bring a different perspective to the table."

In a competitive marketplace, Robinson carving her own path, hoping to inspire all young girls to dream big.

"There’s something about when you see yourself reflected be it in media, television, the products you use. When it honors you and it speaks to you, I just think that it really resonates."

Website: www.itsmerocky.com