Ron Ben-Israel has been the sole host and judge of the three seasons of the hit Food Network show “Sweet Genius”, and continued with three seasons of the channel’s popular “Cake Wars”. Ron is sought after as a teacher and a lecturer for cake techniques and design as well as the wedding and special events’ industry. Having provided elaborate wedding cakes and special occasion confections for over twenty years, chef Ron Ben-Israel found that all orders for celebration cakes have stopped in March 2020. The need to bake and provide sweetness to fellow New Yorkers had not stopped, though.

Due to the shutdown, a new venture began with his unemployed colleague, pastry chef Thomas Smallwood. The chefs began delivering the range of “RBI Treats” to all boroughs using bicycles, and allowed curbside pickups from the studio+bakery in midtown Manhattan. In July, they added nationwide shipping of their cookies, and have since expanded the line to include popular gluten-free varieties.

Website: https://rbitreats.com

Instagram: @rbicakes